Ripe for the picking

By the way, after further inspection, I'm going with peaches on this one. Although the juice (or concentrate, or whatever it is) next to it sure looks mango-y. Either way, I'm really digging this packaging, and accompanying printed material for Fruita Blanch done by Barcelona design firm, Atipus. I feel like food, especially produce, is best when packaged simply. Because honestly, look at the richness of the color of this stuff. Doesn't need much else does it?

discovered on Graphic-Exchange